Y&R

I haven't devoted a word yet to the role that music plays in television advertising. On youtube.com everyone who gives this Bacardi spot a thumbs up mentions the awesome soundtrack, which is "Daylight" by Matt and Kim. Clearly music plays a significant part in the perception of an advertisement. Just today we discussed the phenomenon in my consumer behavior class of the ability of some songs to transcend you. This Bacardi spot, "Eras," courtesy of Young and Rubicam New York achieves that perfect recipe of song and moment. It's such a contemporary song but somehow it goes perfectly with all of the eras dating back to the late 19th century. I also noticed while perusing Y&R's site that they are fans of doing the throwback thing- in addition to this work for Bacardi they celebrated the 25th anniversary of Virgin Atlantic with a nostalgic spot set in the 80's.