It's always interesting when an agency can make a beautiful ad out of something many people have an aversion to. This is the case with DDB's campaign for Marmite. DDB London made the brave choice of taking over this brand's advertising when the company's sales were dwindling as consumers regarded the 103 year old product as old. While they made the strategic decision with Unilever to update the container by making it a squeezable plastic bottle, a change from its classic glass jar, they decided to capitalize rather than deny the truth that their product is something people either adore or despise. My favorite of this campaign are the print ads- they are simple but convey something that the audience "gets" and everyone can relate to. Thanks to the excellent campaign, sales growth was in the double digits.
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