Being aware that Carmichael Lynch's is most known for their long relationships with Harley Davidson and Porsche, I was surprised by the content of these ads for Progressive. In fact, the tone of these ads is about as far away as you can get from the tough feel of their work for Harley and Porsche. Amusing as they are, the spots were also effective. They center around motorcycle vandalization. Bizarre little elf-like characters swoop down and wreak havoc on motorcycles in the ads. Little did I know, Progressive is the biggest provider or motorcycle insurance. The campaign done by Carmichael Lynch's Minneapolis office spilled into print and digital media as well and a grassroots guerilla campaign even ensued on half a million bikers at Daytona Bike Week.
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