To be honest, there was not much Grey work that blew me away. Grey Jakarta's outdoor ad for Insto Eye Drops does deserve kudos for innovation though. An image of an eyeball was pasted on back car windows so that when the windshield gets dirty it looks as if the eyes need drops and once the windshield wipers cleanse the window it looks as if the eyes are cleared. This out-of-home image is pretty eye-catching (excuse the awful pun). For an agency whose clients seem very Americana- Coca Cola, Smuckers. NFL are all mentioned on site- most of Grey's better work seems to come from out of the U.S.
No comments:
Post a Comment