One of Lowe's clients is Omo, a laundry detergent brand. This ad, titled "Domino" from Lowe Lintas is of the sort that makes it difficult for cynics of advertising to make the argument that advertising is a menace on our culture. This is one of those feel good spots that remind you that the world is a great place- no tricks, no put downs aimed at competitors- just people helping out other people. Kinda reminds me of the Liberty Mutual ad. I wonder which came first? Either way, it is beautiful and should be an example to future ad makers.
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