Adweek recently named Latin Works the Multicultural Agency of the Year. No arguments here. I chose this ad not because it is a diamond in the rough, for the spot is quite popular, but because up until seeing this ad on Latin Works' website I mistakenly thought the spot was done by TBWA Chiat Day. I have to pat Latin Works on the back for creating such a quirky, odd advertisement that still works. For an agency that specializes in Hispanic marketing, I was a bit surprised to be honest that they put out an ad that worked across many cultures. The Starbucks campaign took a risk with its kooky characters and slam dunked in more than one market. Plus, I love llamas!
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