Goodby

I appreciate Goodby's Hyundai "Clocks" spot because it's not another long, open, winding road car advertisement. The concept of using hundreds of clocks to highlight the car's ability to keep out sound is a creative way to show off the product's features as well as making the ad aesthetically interesting. I also like that it doesn't commend the product for cliché attributes, rather chooses to emphasize a more distinctive feature. The idea behind Goodby San Francisco's Think About It campaign for Hyundai is to get consumers to get away from brand prejudice and to focus on automobile properties.