I count myself a fan of the Martin Agency's UPS Whiteboard Campaign. I like the simplicity each one offers. It follows a similar method and aesthetic as the Apple "I'm a Mac, I'm a PC" campaign in my opinion; each ad offers another service/element of UPS, always accompanied with that white background and the same narrator. The Martin Agency is able to pull off this simple and beautiful formula because their client is such an established company. It's a good example of an often complicated service being conveyed simply. They recently renovated their site in congruence with a slu of new spots, now seen with moving graphics.
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