Hill Holliday

One of the many benefits of out of home advertising is that it often gets buzz in the press, which is just more advertising for your dollars. The creative strategy behind the campaign is not to be underestimated though, for it takes a special nontraditional ad to make waves. Hill Holiday's Boston office had the idea of flooding the streets of Beantown, NYC, and Chicago with musicians whose guitar cases were inscribed with the copy, "Sure you want to throw that change in here?" to promote Dunkin Donut's new 99¢ breakfast menu. Both U.S.A Today and the New York Post covered the campaign. Now that's a good deal.