Ogilvy

I thought it only fitting that I choose one of Ogilvy's iconic clients for the subject of this post being that the agency is such a heavyweight in the advertising industry. That said, the American Express campaign is one of my all-time favorites. The television work is great- my favorite is the rustic and authentic feel of Robert De Niro's New York- but the print is what really impresses me. Print is probably my favorite medium because I find that it takes a lot for a print ad to stand out and when it really does the result is brilliant. I love the simplicity of Ogilvy New York's magazine campaign for American Express. There is nothing tainted about it. To me, it is so quintessentially Ogilvy because it is pure, unfussy advertising at its best, which is what I think of when I think of the Madison Avenue institution. Beautiful and simple copy combined with artful photographs make a recipe that equals a humane and smart advertisement.