Here's why I like McCann New York's spot for Nature Valley: it's a different approach to presenting the all natural component. The quirky weird feeling reminds me a little of Chiat Day's work for Skittles and Starburst, but less cooky. It was a relief to not see tree-huggers climbing up mountains to stop at the top for a healthy, natural snack. Overall, it's a good use of comedy to present an unlikely product.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment