TM Advertising's guerilla campaign for Superpages.com is a masterpiece of witty, grabbing advertising that manages not to be obnoxious in a medium where doing so is a difficult task to pull off. My personal favorites are this coaster which makes light of a tricky subject- drunk driving; and this car covered in "bird poop" that states, "We know a great car wash around here." TM's TV and print campaigns for Superpages are also attractive, but I particularly like the guerilla and online work. The creative content is based on the ideas of these shared predicaments we can all relate to and the online and guerilla media allow an interaction that enhance the messages. When you see bird poop on someone's car (especially to that degree), you know what it's like to be in that situation and are going to remember the ad next time you're caught in those circumstances. Keep making Dallas proud, TM!
http://www.tm.com/
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