Dieste

Dieste, one of the top Latin agencies stateside, and Dallas habitué, is responsible for this spot titled "Trance" for HBO. This spot was given an award at the 2000 Hispanic Creative Advertising Awards. The ad strikes that often difficult to attain balance of creative excellence and commercial success and wide appeal. It is relatable in its ability to capitalize on a shared cultural truth- that daze we fall into when watching a good program. What makes a program that entrancing though? As the ad states, "It's not TV. It's HBO." What makes this spot great though is brilliant casting and direction with a 180˚spin and shot -reverse- shot camera movement in the last few seconds that reveals the TV set showing a HBO program.



Trance