One might wonder why out of all the quality work that Publicis does that I would choose this advertisement for a perfume? Here's why..typically one does not see creative stuff done for luxury clothing/cosmetic items. Shedding the preconceived notion about ads of that sort, this spot for Miss Dior Cherie is a quality ad. It was shot in the streets of Paris by Sofia Coppola. The print campaign that accompanies it is quite artful, featuring pop up graphics. This work from Publicis Paris is whimsy with its shot of the protagonist floating away with a handful of balloons at the end. Sure, it may not have the strong messages that most ads featured on this blog have, but it deserves accolades for being one of few in the high end clothing/perfume designer category to be putting out such great advertising.
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