Euro RSGC found a way to make one of the stuffiest industries personal. By taking on Charles Schwab, financial service provider, the shop had the uphill battle ahead of them. The industry was clouded by scandal and loaded with indistinguishable companies vying for the same target. Euro RSGC New York was able to pull Charles Schwab from the ruin and make it rise above. The "Talk to Chuck" campaign has made the company approachable and engaging when it used to be intimidating and click-y. Net new assets rose 92% and client assets rose 17% in response to the new positioning. Talk about a home run. Even during the economic recession Chuck got more new clients in the dire month of October 2008 than the same month the year before.
Ski Lift
No comments:
Post a Comment