JWT

They say desperate times call for desperate measures, but this JWT New York advertisement for Jet Blue is anything but desperate. In light of the economic crisis, JWT found an opportunity to make something good out of something bad. Usually when we think of the advertising industry n the aftermath of the economic recession only grim images come to mind, but this bit of comic relief allows us all to have a laugh (at the expense of all the CEO's who are burying their heads). This Jet Blue spot also impresses because it is far from most airline advertising. It's a little kookier and definitely not aimed at arousing emotion like we often see with other airlines.