I'm usually opposed to talking babies, animals, and puppets in ads, but I must say that the latest Zappos ads from Mullen Boston make me reconsider that general rule of mine. Three 30 second spots feature customer service employees at the online answering calls from customers. The best of the three is the latest, "Deep Fryer." This spot features the voice of a real customer service representative for the company. Before reading this on Mullen's site, I felt the ad had a very authentic feeling to it, like a conversation you would actually have with an employee. The ads are funny and heartwarming for this very reason, because people can relate to them. Mullen's got them up on their site with a spot below where you can comment. The agency projects a feeling of truly caring what the audience has to say.
No comments:
Post a Comment