There are some ads that you love and just can't quite explain why. I've loved this Travelers' spot by Fallon Worldwide for a while so when I went to their site and saw it early on in my exploring I decided I had to try to figure out the reason for my admiration (aside from the Ray LaMontagne song which is a great choice). To some it may be cheesy, and indeed the reason I love it is because it pulls at my heartstrings, but the heart in the ad is what makes it so..Fallon. Fallon is headquartered in Minneapolis, Minnesota, which some might say gives them a disadvantage due to their geography. Fallon, and I, however, see this as an advantageous opportunity in their glass half-full shop. They pride themselves and their success on the taking on of "generous brands." "Generous brands" add something to people's lives and inspire ideas. Their mantra is leaving something behind to benefit others, and a simple look at their client list and work archive is all you need to know that their are following through.
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