Asics is more of a cult brand than say Nike or Adidas. If you talk to any pro runner though chances are they'll tell you that Asics are the shoes to buy. I respect that VitroRobertson San Diego's campaign for the shoe company does not try to follow in the path of Nike and Adidas. While they're competitors, and sure, Asics would love to steal market share from the bigger guns, it has its own marketing direction. A lot of VitroRobertson's work for Asics is not as much about the adrenalin experienced running, but about other miraculous things that happen when you're running. This is one of a few prints that feature runners with their dogs. The subjects and the color tints in the print depict a sort of pie in the sky experience. It makes you want to go run a mile not for that intense rush but more to remind yourself of the great world around you. The campaign may not be selling a shoe every ten seconds like, ahem, some other brands, but it's doing something different.
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