Venables Bell & Partners has a drawer full of great work for HBO. HBO is such a quality powerhouse that you expect that its advertisements will be held to the same standards. I like that there is no dialogue in this ad and that the only copy comes at the end-it's like a little surprise, the payoff. Only Sopranos fans get the references throughout the ad. The great thing is that HBO and the Sopranos fan-base is so loyal that they can get away with withholding the information until the end. The rest of VBP San Francisco's campaign for HBO is just as rewarding, with each ad catered to a different program so every audience- and boy are they devoted- gets a ting from seeing them.
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