Sunday, May 2, 2010

Dentsu

My preconceived notion was that Dentsu's work was going to be on the more generic side considering the company is one of the largest agency networks in the world. Dentsu Canada, however, put me in my place. The Canadian arm does some pretty eccentric stuff. The ads- print, TV, web, new media, and retail- are the brand. They're fun, they're cool, they're free. Please notice the guy in the audience puking. The mix of the animation and real-life is a nice touch. My favorite part is the ending with the guy with the exaggerated Italian accent saying Vespa is not built for jumping but built for love- how stereotypical (and hilarious) to associate Vespa with Italian men, romantics at that. Good work, Dentsu Canada!

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