When I clicked to check out David and Goliath's work for Universal Orlando I was expecting to see what we are programmed to see when thinking of an amusement park ad: stomach-dropping, scream-inducing movements or emotional family snapshots. I was happily surprised to see something different, something more cerebral. This ad from David and Goliath New York briefly reminded me of BBDO's "Are you reaching your potential" stork spot for Monster. Granted, that's giving David and Goliath a lot of credit here, more than is deserved because BBDO's spot is one of my favorite and an incredibly acclaimed work. I see a parallel though in the man seeing the adolescent version of himself and remembering what he dreamed of in regards to where he is now and how he has lost sight of that, but it is still inside of him. I appreciate that this ad doesn't take the easy road by showcasing the superficial aspects of Universal Orlando. Not until the last few shots do we see a ride or game, and those tidbits are a mere afterthought to the message. The spot is even filmed thousands of miles away from the place it's advertising. It uses its 30 seconds to appeal to your heart and your mind, a total risk for an amusement park advertisement. I respect when an agency shows you how much care they put into their ad and David and Goliath has won my respect here.
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