Mother

I'm in awe. Advertisers have been trying to figure out different ways to capitalize on facebook, twitter, and the like in this day in age when it gets harder by the minute to grab people. Rely on Mother London to find a way to innovate. Mother created a community around Dell by combining the computer company with MTV in time with the MTV European Music Awards. All they did was create a place where the world could all come together to sing one song and the rest was up to mankind. Behold Dell "Amplichoir"- the compilation of 113,000 people who came together to sing "Lollipop," Dell's theme song. People shared videos of their versions of the pop song and 88,000 people voted and engaged in dialogue about the brand on social networks. Over 1,000 blogs and websites, including this one, wrote about "Amplichoir." Dell set up a station in Berlin, the location of the EMA's where fans could create their own videos right there on Dell computers. Mother is the all-time Superhero of advertising- we can count on them to use their intelligence and immense power for good not evil.