Cramer Krasselt

This video, "Lagoon" from Cramer Krasselt Chicago for Corona comes with an interactive site, "The Corona Beach." It's an escape for Corona drinkers where they can watch ads and find out information about the beer while in the comfort of a tropical paradise. I've always liked how the Corona ads never show the faces of the people; it puts all eyes on the product and the ambience around it. All the ads make you want to do is be that person on the beach with a Corona by your side. Maybe this is why Cramer Krasselt only shows the backs of the beach bums. You would think that only advertising the beer in one setting (the beach) would be limiting- like telling you the product is only meant to be consumed 3 months out of the year or in specific locales- but Cramer Krasselt does such a fine job in their positioning, I don't think they need to worry about that.