Taxi

Viagra is one of Taxi's defining clients. Their work always gives a wink with its witty copy. Taxi Toronto's work for Viagra has actually changed the way people feel about a product whose advertising has always been awkward to view. It used to be that I would blush and squirm when viewing a Viagra spot while in the presence of others. With their hilarious innuendos they skirt around vulgarity while still being watchable. Even though the ads are obviously not aimed at younger generations, the creative satisfies both older crowds and youth as well. The ads don't take themselves as seriously as other brands in the product category. There's something to be said when a campaign changes the way people feel about an entire product category- makes me think of what Chiat Day did for computers (on a smaller scale in the case of Viagra).