No shocker here. No way was I going to talk about KBS+P without talking about Target. I hadn't thought much of the agency before going to their website, which intrigued me all the more. Prior to visiting their site I figured Target was all there was to know about them. They seem like a very friendly company, kooky, and not intimidating. he site kind of reminds me of Willy Wonka for some reason (all the little people running around being the umpa lumpas). Looks like it'd be a great place to work.
Everyone who bothers to watch television knows of Target's campaign with its smart copy that takes place in this kind of fancilful world. Target is the epitome of a store that has gained a following of worshippers because of the way it positions itself. The advertising and marketing are to thank for this. There is not a whole lot more than Target sells compared to Walmart and Kmart but its positioning and the experience you get with the brand is what makes it special (and superior). Everyone is excited when a new Target ad comes out. They are magnificent in all their saturated color, simple copy, Warholian glory. One never fails to be too similar to the last while staying within their territory. The common theme in Target ads is the encouragement to people of all walks to enjoy life and make the most of what they can. This uniting message makes us all feel good about ourselves. I would say Target is a bit of a lovemark for me if you couldn't guess.
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