72 and Sunny

Entertaining stuff this "Let's Do Amazing" campaign for HP by 72 and Sunny LA. Featuring the hilarious Rhys Darby of "Flight of the Conchords" as the host who goes from locale to locale seeing what people do with their HP's. The campaign features Dr. Dre, Annie Leivovitz, and producers at DreamWorks among others showing the amazing things they create with HP products and services. This campaign is the advertiser's effort to relaunch the brand to consumers. I find it a little odd that they don't keep it simpler and instead opt to bring in other brands (UPS, the Venetian Casino, DreamWorks, etc.). If they are in fact trying to reintroduce HP it seems a little distracting to venture out. I have a bit of an issue with the tagline. To me, "Let's Do Amazing" is a bit of a heavy load for a computer company. I'm not sure the marketing team thought this one through. It would have been more efficient to have chosen something a little more specific to the services of the company and save the "Let's Do Amazing" business for someone like Greenpeace.