Where Does Advertising Go From Here?

This is something that is asked frequently and probably has been asked since the beggining of advertising. It seems that advertising has evolved from a business of communication to communities. With the invention of social networks like mysapce, face book, twitter, and online shopping sites like ebay and amazon, advertisers had to find a new way to reach consumers. Especially since so many people now choose to watch their TV shows online instead of on actual TV and get their music from iTunes instead of turning on the radio. Just yesterday I was on face book and saw a JCrew ad, which I found very out of place. Tod's the luxury shoe and purse maker made a short film starring Gwyneth Paltrow and Dennis Hopper that they put on their website. The film's story revolved around a bag. BMW did the same type of thing a few years ago. My prediction is that companies will decide to join rather than beat technological advancement. I foresee more and more companies starting face book and twitter accounts to keep up. This will probably turn out to benefit them because it is free marketing and it makes brands more human. The future shall tell.