On the (57) Mark

I love this old ad for Heinz! Check out this article which brings up a really interesting point. The familiar glass Heinz Ketchup bottle is an icon that can still be found in restaurants and households across the world, despite the many variations now made-Have you checked out the ketchup section in the grocery store aisle lately? It takes me five minutes to choose from the 10 different shapes and sizes of containers. This article makes the point that Heinz has managed to shatter the marketing rules of good design because, while it does preserve the ketchup, it does not succeed it making the contents easily extractable. The reason people keep using the glass bottle though is because they love it. NYTimes says it better than I do...

http://www.nytimes.com/2009/04/13/fashion/13iht-design13.html