Shuella

My Dad saw this ad in the New York Times Easter Sunday edition and loved it. He first, wanted to show it to me so I could somehow use it for one of my advertising classes and secondly, wanted to buy me and my sisters each a pair of the product. The product, Shuella, are galoshes that are more like umbrellas for your feet. You slip them over your shoes and are free to walk the streets carefree as to whether the damp weather is going to ruin your heels (or flats, Shuellas work on both). They come with a pouch and drying cloth so you can fold them up and pack them away neatly when you have arrived at your destination. I too love the photo of the artfully suspended umbrellas and figured if a product like this could get this much attention from a 55 year old man, it must be good. Plus, I have read that small indulgences like this, along with lipstick and mascara have soared in sales this year because it is a purchase that makes women feel good with while feeling minimal guilt because they are not extravagant.