Intertextual ads are ads that utilize society’s understanding of cultural texts from the past and expect us to relate the past to the present. Guitar Hero used the iconic image of Tom Cruise in Risky Business so viewers would make the connection between the fun he had in that scene dancing in his underwear and the fun these all-star athletes are having playing the video game. This is an example of a vertical intertextual ad because it crosses genres (film to advertisement), and a good one at that.
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