As I was looking through my collection of past magazines (I save old ones) I found a great ad for BMW which reminded me of something I had wondered before: Why do luxury brands advertise so much more in magazines than on TV? If I had to venture a guess it would be because they think their target market is more reachable through the pages of those magazines. I would think their chances of reaching their market would be best via TV ads, but maybe these magazine publications have a more concentrated following of their target market. You don't see ads on TV for Dolce and Gabbana, but even nowadays you don't see TV ads for the Gap, but they have 6 page spreads in Vogue and Vanity Fair. What struck was about 2 months ago, to my surprise, I saw an ad on television for Louis Vuitton, a brand that is synonymous with luxury whose ads I had never seen beyond expensive publications. Take a look..